Independent marketing advisor

I don't hand you a strategy deck. I build the programs and run them.

I help businesses turn marketing priorities into programs that attract, engage, and convert customers. From demand generation and paid media to email, lifecycle marketing, and campaign execution, I bring the strategy and hands-on experience to make marketing work harder.

Based in Madrid. Working with businesses across the United States and Europe.

Experience backed by measurable results.

$40M+

Media budget managed

4:1

Marketing ROI

+113%

Visitor-to-lead conversion through lifecycle automation

20%

Of sales-converted leads generated by marketing

What I do

How I Help

Every business has different marketing challenges. I work with you to understand what's working, identify where the opportunities are, and determine what needs to happen next. Depending on your needs, that might mean developing a strategy, improving an existing program, or getting hands-on to execute it.

Paid Media & Agency Management

Paid media strategy and campaign planning
Budget allocation and performance optimization
Agency selection, oversight, and accountability
Connecting media investment to business results

Email & Lifecycle Marketing

Email strategy and campaign execution
Welcome journeys and automated nurture programs
Audience segmentation and messaging
Email performance and deliverability optimization

Account-Based Marketing

Target account strategy and prioritization
Audience insights and campaign development
Coordinated marketing and sales initiatives
Campaign measurement and optimization

Customer Research & Go-to-Market

Customer and market insights
Audience definition and segmentation
Go-to-market planning and campaign strategy
Messaging and channel recommendations

Funnel & Conversion Optimization

Review of the customer journey and conversion funnel
Identification of lead-generation gaps
Landing page, form, and website improvement opportunities
Lead nurture and sales handoff recommendations

Marketing Strategy & Performance

Marketing plans aligned with business objectives
Channel strategy and integrated campaign planning
KPIs, measurement, and performance reporting
Marketing technology and process improvement recommendations

The items in each card are where I typically begin, not a fixed scope. What we work on is shaped around your business.

Clients

Who I Work With

Consumer Brands & Retail

Helping consumer brands and retailers improve customer acquisition, digital marketing, email, and campaign performance.

Relevant experience includes retail, e-commerce, consumer marketing, and agency-side work.

B2B & Technology Companies

Helping B2B and technology businesses strengthen demand generation, account-based marketing, lead nurturing, and marketing performance.

Experience includes enterprise marketing, sales alignment, digital transformation, and marketing operations.

Background

Selected Experience

Experience across corporate marketing, agencies, and consulting in the U.S., Europe, and Latin America.

Comcast Advertising (NBCUniversal) · Office Depot · UNICEF HQ Geneva · Panasonic · APC Experian · Cheribundi · Hewlett Packard (HPQ) · Freewheel

Organizations and brands listed are from my professional experience and are not necessarily current clients.

Engagements

Ways to Work Together

Whether you need help solving a specific marketing challenge or ongoing support to move priorities forward, we can define an engagement around your business needs.

How We Get Started

Every engagement starts with understanding your business. Specific deliverables, timelines, and fees are defined after that conversation.

Initial Conversation

We discuss your business, current marketing priorities, challenges, and what you're looking to accomplish.

Define the Opportunity

I assess where I can add the most value and recommend an approach, scope, priorities, and expected deliverables.

Get to Work

We agree on the engagement and move into strategy, execution, or ongoing marketing support.

Once we've agreed how to work together, engagements usually take one of these forms.

Focused Marketing Projects

Support with a specific marketing challenge or opportunity, from campaign planning and email strategy to funnel reviews and performance improvement.

Ongoing Marketing Support

A monthly retainer combining strategic guidance and hands-on execution. Scope, priorities, and deliverables are agreed based on business needs.

Strategic Engagements

Support for broader marketing initiatives, transformation projects, or multiple workstreams, tailored to business objectives.

About Vera

Strategy Meets Execution

I'm a marketing leader and independent advisor with experience across corporate marketing teams, agencies, and consulting engagements in the United States, Europe, and Latin America.

At Comcast Advertising, I built and led a digital marketing and media strategy team, managed more than $40 million in media investment, and helped transform marketing into a measurable driver of sales growth.

My background spans B2B and consumer marketing, retail, e-commerce, and agency environments, with experience developing and executing marketing strategies across multiple industries and markets. I've also advised businesses on demand generation, customer engagement, and marketing performance.

Today, I work directly with businesses that need experienced marketing leadership and hands-on support without necessarily building a full internal team.

I bring the strategic perspective to identify opportunities and the practical experience to turn them into marketing programs that get done.

Let's Make Your Marketing Work Harder.

Have a specific marketing challenge, need help executing a plan, or looking for ongoing support? Tell me about your project.